- The commercial that caught my attention the most this year was a two-minute advertisement for Jamie Casino Injury Attorneys that ran during halftime. It tells a story about lawyer Jamie Casino, and his turn from criminal defense to personal injury attorney.
- What made the commercial memorable was its sheer length and ability to tell a story. This ad ran for a full two minutes, much shorter than other ads which might only run for 15 or 30 seconds. This length of advertisement allowed for the telling of an in-depth story, which was much deeper than the commercials from major corporations.
- Commercials in the Super Bowl this year cost roughly 4 million per 30-second slot. This advertisement for Jamie Casino was aired on a local broadcaster however, substantially reducing the cost, although the network did not disclose the cost.
- Aside for paying for airtime, many other expenses ar included in the production of a commercial, including:
- Actors (a couple hundred to low thousands)
- Equipment (low thousands if purchased, high hundreds if rented)
- Crew (high hundreds per person)
- Catering (low hundreds)
- Location Use (low hundreds)
- Prop Use (very low hundreds)
- As the advertisement was for a personal injury lawyer, where service fees can fluctuate by thousands of dollars per case, the amount of "widgets" or services that must be sold to compensate for the ad is effectively impossible to calculate; however if we use the general cost of 5,000$ for a single service, and place the cost of the advertisement around 100,000$, The law firm will have to provide roughly 20 services in order to make up costs.
- Shortly after the superbowl, the Jamie Casino advertisement went viral online, reaching many more people for no extra cost, and sending the law firm very high very quickly in public status. This should provide an influx of requests for services, and it seems very likely that this ad will cover its costs directly, and will also have the added value of creating a popular image for Jamie Casino.
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